Pop N' Free

Mobile Game Collaboration

Department

Overview

Pop N Free is a Hypercasual Runner mobile game created for Cure EB. The client wanted to gamify a physical game they have created for children. The concept originated from the skin condition called EB that makes skin as sensitive as a butterfly. We managed to translate the industry knowledge to client's needs and came up with the game that empathise with people going through EB.

Additional Links

Apple Store Download

Strategy

Motion Miracles wanted to make a game that emphasizes releasing butterflies from being trapped to resonate freeing people who are going through EB. We came up with a game where the player is a pin-headed hero flying freely in the sky to pop balloons caging butterflies.

We decided to pursue a Hyper casual approach to target both: gamers and a non-gamers audience.
It took us two weeks from ideation to publishing.

Studio Responsibilities

We handled:

Initial communications with the client
Defining the project scope
Game Design
Game Development
SDK and tools integration
Publishing
Producing marketing material (ads, banners, etc.)

Challenges

Ideating the game with a niche concept was tricky. We iterated through a few core-loops to see what feels the easiest to pick-up and play for non-gamers. The game has to be intuitive and easy to pick up for anybody. It's important to make sure the tutorial is integrated inside gameplay as well and that it's non-disruptive.

Outcome

Pop N Free for Cure EB was a great collaboration that strengthened the services side of MM. It trained us to translate the knowledge of the digital market to clients who has niche themes but wants to reach a wide audience.
We also connected Cure EB with Supersonic Studios, a leading mobile game publisher to test Pop N Free under their criteria.