Overview
Tie N Dye is a Puzzle-Simulation Hypercasual mobile game for iOS and Android. The concept was extracted from dip-dyeing clothes. Due to the super trendiness of the concept, the game became the best marketable product of Voodoo in March 2020.
Tie N Dye paved the way for:
1mn+ downloads in a single week
12,000+ ratings
Getting the exposure and recognition of getting a game published by Voodoo - the leading Hypercasual games publisher
Experience working on extremely high-potential products under tight deadlines
Global challenges and knowledge of how to face them
Full understanding of a product from ideation to publishing
Recognition and credibility to work with any mobile publisher in the world
Strategy
Tie N Dye was meant to capitalize on a relatable, trendy, and fun concept. In March 2020, Tie Dye and Dyeing clothes, in general, were a summer trend. Due to that, we were able to leverage extremely high marketability. Our primary goal was to cater to young and adult audiences who would enjoy a very simple, satisfying, and mildly challenging concept they could intuitively play.
Challenges
While we hit high marketability right off the bat, we struggled to keep players engaged in the game long enough to make it profitable. The process of learning and improving gameplay elements took a long time.
By the time our product was ready to be published, we were challenged by market duplicates and rival products.
Studio Responsibilities
Game Concept
Game Design
Development
Publishing with Voodoo Games
Direction
Game Art
Level Design
Visual Execution